Red Door Salon & Spa earns an additional 218k in revenue

box + flow sees 9,200+ reservations through ClassPass

Lean Bean Fitness fuels growth and expansion with ClassPass


Tips and Trends for Fitness Business Owners in 2020

From automations, industry inspiration and schedule customization to reimagining community, we’ve compiled the areas to keep an eye on in the coming year for savvy fitness business owners.

Marketing 101: Creating Your Studio’s Marketing Plan

Having a thought-through, thorough marketing plan is the best way to get your brand out there. Use this comprehensive guide to map out your studio or gym's marketing strategy.

The Fitness Professional's Guide to Social Media Strategy

Sure-fire tips to up-level your digital marketing plan using your social channels.

How to Run Your Fitness Studio

Set your fitness business up for success with advice about operations, finances, marketing and customer experience.

9 Lessons From Highly Successful Fitness Business Owners

Fitness business owners from around the globe share what they're most important lessons after years in the business.

How to Train and Maintain Your Fitness Staff

Your studio is only as strong as your people. Learn how to onboard, educate and build a team that will take you to the next level.

How to Pay Your Fitness Instructors

A well thought-out payroll can be your greatest resource to find, keep and nurture talent that fits your studio.

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Case Studies


Through collaboration, support and advanced technology, ClassPass worked hand in hand with Rumble to bring their concept of ‘group fitness for the individual’ to an even wider audience

Cryofuel — Getting the word out: how ClassPass helped this business grow

An NYC-based cryotherapy studio enlisted ClassPass to help spread awareness about what they do (and why it's good for you).

intenSati, Patricia Moreno — Video case study

Studio owner and ClassPass partner Patricia Moreno speaks about how ClassPass has helped her reach a new audience and fill her excess inventory.

Big Hit Toronto — How automation can help you spend more time with your clients

The business accumen this Canadian studio gained from SmartSpot insights propelled them to target an untapped audience.

box + flow — How this studio built their brand (instead of diluting it)

An NYC-based boxing and yoga studio was worried about brand dilution, but after working with ClassPass found the insightful technology and ability to fill unused inventory an asset.

CrossFit Outbreak — Filling your less popular classes: how one CrossFit studio did it

Bolstering slow classes was an issue for this CrossFit gym, until ClassPass helped with the heavy lifting.

Ferris360 — Refocus on what matters: leveraging SmartTools for a customer-first approach

A Toronto-based studio owner wanted to spend less time doing administration work and more time with his clients — ClassPass helped him to do just that.

Glow Facial Bar — Growing your customer base -- and keeping them

A Denver spa has seen a significant increase in bookings and re-bookings since partnering with ClassPass.

Lean Bean Fitness — Finding an aggregator model that works for your business

One Australian studio found success and gained control over her business and brand by choosing to work exclusively with ClassPass after feeling let down by competitors.

The Red Door Salon & Spa — Putting your best face forward: beauty and wellness on ClassPass

This salon partnered with ClassPass to target potential clients and monetize unbooked appointments across 24 locations.

Rush Cycle — Growing stronger together: a studio expansion success story

A San Diego spin studio wanted to expand their number of locations and worked with ClassPass to partner in their expansion planning.

The Sweat Shop — A small-town success story

Brand awareness and business insights brought this small town spin studio to ClassPass.

Youfit Health Clubs — What it's like to be a national brand on ClassPass

This health club brand brought its 110 locations on ClassPass, getting more people in the door and optimizing their customer experience.

SURFSET, Aaron Thouvenin — Video case study

Co-owner Aaron Thouvenin details how his surf-inspired fitness studio gains valuable insights from the tools in the ClassPass dashboard to optimize his business.

Mile High Run Club — Video case study

Rich Velazquez of Mile High Run Club uses ClassPass tools and data to explore user behaviors and reach an untapped, targeted audience.

Modo Yoga Seattle — Exclusivity with ClassPass as the road to success

Seattle’s Modo Yoga felt frustrated while using multiple fitness aggregators for his business. The hot yoga studio ultimately found success with increased reservations, revenue and exposure using ClassPass exclusively.

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