From automations, industry inspiration and schedule customization to reimagining community, we’ve compiled the areas to keep an eye on in the coming year for savvy fitness business owners.
Having a thought-through, thorough marketing plan is the best way to get your brand out there. Use this comprehensive guide to map out your studio or gym's marketing strategy.
Sure-fire tips to up-level your digital marketing plan using your social channels.
Set your fitness business up for success with advice about operations, finances, marketing and customer experience.
Fitness business owners from around the globe share what they're most important lessons after years in the business.
Your studio is only as strong as your people. Learn how to onboard, educate and build a team that will take you to the next level.
A well thought-out payroll can be your greatest resource to find, keep and nurture talent that fits your studio.
An NYC-based cryotherapy studio enlisted ClassPass to help spread awareness about what they do (and why it's good for you).
Studio owner and ClassPass partner Patricia Moreno speaks about how ClassPass has helped her reach a new audience and fill her excess inventory.
The business accumen this Canadian studio gained from SmartSpot insights propelled them to target an untapped audience.
An NYC-based boxing and yoga studio was worried about brand dilution, but after working with ClassPass found the insightful technology and ability to fill unused inventory an asset.
Bolstering slow classes was an issue for this CrossFit gym, until ClassPass helped with the heavy lifting.
A Toronto-based studio owner wanted to spend less time doing administration work and more time with his clients — ClassPass helped him to do just that.
A Denver spa has seen a significant increase in bookings and re-bookings since partnering with ClassPass.
One Australian studio found success and gained control over her business and brand by choosing to work exclusively with ClassPass after feeling let down by competitors.
This salon partnered with ClassPass to target potential clients and monetize unbooked appointments across 24 locations.
A San Diego spin studio wanted to expand their number of locations and worked with ClassPass to partner in their expansion planning.
Brand awareness and business insights brought this small town spin studio to ClassPass.
This health club brand brought its 110 locations on ClassPass, getting more people in the door and optimizing their customer experience.
Co-owner Aaron Thouvenin details how his surf-inspired fitness studio gains valuable insights from the tools in the ClassPass dashboard to optimize his business.